Small restaurants have a tremendous opportunity to showcase the unique benefits of their eating establishments, just like their larger counterparts. Your prior research reveals the type of food your restaurant specializes in and if it?s marketable in your chosen demographic.
Is your cuisine ethnic, and can you possibly incorporate a history lesson or special event educating your patrons on this cultural derivation and influence? Is there a cultural center in your city or town that you can invite local talent to come into your restaurant on designated days and perform for your customers? If so, this talent could include artists, singers or perhaps an instrumentalist proficient in this cultural arena.
Here are three long-term ideas that could possibly attract a different customer to your existing client base that will continue to take your small restaurant to a more profitable level:
1. Try to get your restaurant included in any tourist brochures and listed in area hotel directories, visitor?s bureaus, etc.
2. Host cooking classes where potential students will pay a special price to learn about preparing a meal from the appetizer and entr?e, to the desert. You can award them with a certificate upon completion of their cooking lesson.
3. Work with selected real-estate agents to co-op a FREE dinner package for two, with a monetary cap on it, as part of their gift to clients who just purchased a new home. If an initial co-op is not possible, then offer them a one-time complimentary gift basket for their new homeowners. You can also check with local car dealerships to see if they would be interested in buying a gift basket from you for their new car owners. Your dinner package can include a certificate inscribed with the new owners names, packaged in a nice gift container with a bottle of champagne and two champagne flutes, assorted chocolates, non-perishable cheeses with crackers and possibly grapes or strawberries. Include a card that states this gift basket is compliments of your restaurant, signed by the owner and/or manager. Utilize this same concept within your restaurant for purchase, at a promotional price.
Although these ideas will probably be a little more costly and time consuming on your part, think about that ?return? on your investment. Give a little, gain a lot. Before you know it, you will see how much your small restaurant is penetrating the market share once dominated by the big food franchises.
Kym Gordon Moore is a creative marketing strategist for Moore 2 It Productions and coordinates cost effective, creative marketing packages for budget conscious new authors and new small business owners. moore2itproductions.com She is the author of the eBook, ?Alphabet Soup: 5 Main Ingredients for Turning Words into a Bowl of Hot Topics!? Many of her articles, essays, short stories and poems appeared in a variety of magazines, newspapers, ezines and anthologies. kymgmoore.com
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